AI token prices are falling and what it means for the AI trade

Sep 04, 2026

Falling prices for AI model usage are good for companies that buy AI, but bad for the labs and chipmakers whose spending assumes fat margins forever.

  • The average price companies pay for AI output has dropped by half since the start of the year, mainly because free, open-weight models are getting good.
  • Anthropic is expanding its borrowing line to $15 billion before its IPO, seven times its old credit line, to cover huge compute bills including a $45 billion, six-year deal with Lambda.
  • Goldman Sachs flags the math problem: token volumes are up sharply but dollar spend is barely up, so revenue for the big AI labs can shrink even as usage explodes.
  • Cheap tokens help the buyers — software firms, Dell and local hardware, ad companies like Meta and Netflix — because running AI in your own office now beats paying per use.
  • The bet is that Anthropic replaces falling token income with software subscriptions fast; if that takes years instead of months, Broadcom, AMD, Nvidia and the whole chip trade look overpriced.

Outlook: Stocks could keep pushing to new highs for another six to twelve months, but Anthropic's IPO filing will show whether the AI buildout can still pay for itself.

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