The AI earnings divide: Broadcom, Snowflake and where the value is

Sep 02, 2026

AI stocks are splitting into winners and losers, and the cheap ones now look like the hardware names rather than the hot software ones.

  • Broadcom fell after hours on a weaker sales forecast, even though its business grew fast and it keeps more than half of every dollar as profit.
  • Snowflake jumped about 20% on earnings, but the move looks like traders who bet against it being forced to buy back in, not a real change in the business.
  • Snowflake is very expensive for what it earns, while chipmakers like Nvidia, Broadcom, AMD and Marvell now look cheap next to their profits.
  • The worry hanging over software companies is that AI tools let customers skip them — Salesforce already said it is signing up fewer new customers.
  • The bet is that if anything is a bubble this cycle it is AI, not housing.

Outlook: Chip and hardware stocks look oversold and could run to new highs unless the AI bubble worry finally breaks the market.

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