'Ulu o Lele Marketplace Businesses Selected in Lahaina

Nov 06, 2026

Lahaina's wildfire-hit business community is getting a boost as a new temporary marketplace opens on Front Street, good news for displaced local shop owners trying to rebuild.

  • Two dozen businesses were picked out of 126 applicants for the 'Ulu o Lele marketplace.
  • A volunteer community committee gave priority to applicants hurt by the 2023 wildfire or with ties to Lahaina.
  • Seventeen modular storefronts, built in Hilo, are now set up at the former Outlets of Maui site, which burned in the fire.
  • The goal is to help restart Lahaina's economy and bring back a sense of community for returning residents and shop owners.
  • A grand opening celebration is planned for next Tuesday at Waine'e and Papalaua streets, with entertainment and a concert.

Outlook: The marketplace opening next week should give Lahaina's rebuilding economy an early, visible boost as businesses return to the area.

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