A family-owned snack maker in Hawaii is keeping a 65-year-old island tradition alive, now run by a third generation.

• Jade Food is the only crack seed manufacturer in the US, started by a grandfather who switched from failed pizza sales to preserving fruit snacks using recipes sourced from factories in China.
• The business is now led by a third-generation family member, with the founder's daughter still working as the "barrel master" overseeing products like rock salt plum and dried mango.
• New holiday packaging and gift boxes aim to tell a local story, pairing traditional recipes with modern branding and locally made tote bags.
• Products will be available at major retailers and online for the holidays, continuing a brand built on nostalgia for people who grew up eating the snacks.

Outlook: Jade plans to expand its holiday retail presence and online gift sales this season while sticking to its original family recipes.