A tow company's aggressive parking enforcement near Haleiwa's shops is angering tourists and locals alike, and it's bad for the town's reputation even as it's good business for the tow operator.

• A private lot with only about seven spots serves two Haleiwa shops, but a tow company patrols it daily, photographs cars, and tows anyone who isn't an active customer on site.
• One visiting family was towed after a 15-minute stop to use a restroom and ATM, costing them $185 and nearly making them miss their flight.
• There's no grace period or warning before a tow, even if the driver bought something at the shop earlier.
• Angry drivers often take it out on shop workers with insults and threats, then post bad reviews online, even though the shops don't control the towing.
• The tow company says it has contracts with most lots in Haleiwa and insists the rules and signage are clear, while critics call the policy predatory and say better signage could prevent it.

Outlook: Expect continued complaints and reputation damage for Haleiwa businesses unless the tow company or landlords soften enforcement or improve warning signage.