A single global marketplace is being built on top of national and religious cultures, and that is bad news for communities that want to live by their own values.

• Borders and local cultures are being dissolved to open every territory to the same corporations and the same stores.
• Religious, traditional, and family values are treated as obstacles because they resist being turned into market behavior.
• Iran is cast as a problem for running its society on religious rules, and rural Christian conservatives in the U.S. get the same treatment at home.
• The backlash is growing as ordinary people reject the idea of living in one big valueless marketplace.

Outlook: Expect more friction between global economic integration and populist movements defending local culture and religion.