AHICE Aloha hotel conference opens in Honolulu

Sep 28, 2026

Hawaii's hotel business is in decent shape and still drawing outside money, though storms have knocked tourism around — good for investors and workers, harder for operators trying to keep visitors coming.

  • Hotel owners, investors and tourism officials from the mainland, Asia and beyond gather in Honolulu for the fourth AHICE Aloha conference.
  • Storms are the biggest drag right now, pushing the industry to rethink how it markets Hawaii and communicates with travelers.
  • Hospitality is one of the state's biggest employers, with many Waikiki hotel jobs now starting at $30 an hour or more, plus knock-on work in retail and restaurants.
  • Outrigger has put about $500 million into renovating its hotels, opening new restaurants on Oahu and a Duke's in Kona in December.
  • Japanese travel has softened a bit, but Hawaii still reads as a value destination — upgraded rooms at prices well below other luxury markets.

Outlook: More renovation and investment money is likely to flow into Hawaii hotels, with storm disruption and soft Japanese demand the main risks to watch.

← Latest · Archive