Waikiki had a weak summer as tourists take shorter trips and head to neighbor islands

Aug 29, 2026

More people visited Hawaii this summer and spent more money, but Waikiki shops are being left out — bad news for small businesses in the state's main tourist district.

  • Visitor numbers were up slightly in July, but the growth went to neighbor islands like Maui, not Waikiki.
  • Travelers cut their trips from nine days to seven, so fewer people are out shopping on any given day.
  • Higher hotel and airfare costs eat up the budget before visitors reach the stores.
  • Tour groups and convention business are also down, adding to the slowdown.
  • Waikiki brings in more than a third of all visitor spending, so weakness there hits the whole state economy — schools, roads and all.

Outlook: Businesses are counting on the holiday season to turn things around, but nothing yet suggests trips will get longer or spending will spread back to Waikiki.

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