Tainan is pushing locally raised chicken as fresher and lower-carbon than frozen imports — good news for Taiwanese chicken farmers, less so for importers.

• Tainan's farm bureau is helping poultry farms upgrade housing, including water-curtain cooling sheds, and stepping up inspections before and after slaughter.
• Local growers say they now raise chickens without antibiotics, relying on feed mixes and management to keep the birds healthy.
• The pitch to shoppers is freshness: local chicken reaches markets on a short cold chain, while imported chicken is frozen and shipped long distances.
• Only chicken that passes inspection gets the official hygiene mark, paired with a QR code that shows which farm and slaughterhouse it came from.

Outlook: Expect more marketing around traceability labels as local producers fight for shelf space against cheaper frozen imports.