The Candace Owens–Andrew Wilson debate over who killed Charlie Kirk drew enormous online attention, and the biggest winner may be Wilson, who bought himself instant fame for a fraction of what that reach normally costs.

• Owens argued there is a 0% chance Tyler Robinson is the killer; Wilson put it at 75% and read a text in which Kirk said people were trying to kill him.
• Owens scored points on detail — she knew all seven charges and raised questions about fingerprints on the weapon — while Wilson leaned on the burden of proof, saying holes in the government's case don't prove a plot.
• The viral clip of Wilson touching an earpiece was not proof he was being fed lines; the earpieces were handed out by Owens' own production team so everyone could hear the video clips.
• The debate racked up somewhere between a few hundred million and half a billion views across platforms — Wilson paid $300,000 for exposure that would cost tens of millions in Super Bowl ad time.
• Exit polling showed almost nobody switched sides: only about 9% on each side said the other person won, a near wash with a slight edge to Wilson.

Outlook: Nothing gets settled until Robinson's trial, and until then both camps will keep talking past each other.