Hawaii is rolling out a new specialty license plate honoring surfing legend Duke Kahanamoku, with proceeds going toward water safety programs.

• Starting Monday, 4,000 of the plates go on sale at Oahu satellite city halls.
• Each plate costs $40.50, with part of that fee going straight to the Duke Kahanamoku Foundation.
• The foundation uses the money for drowning prevention programs, including swim education.

Outlook: The plates are expected to sell out given their limited run and the local popularity of Duke Kahanamoku's legacy.