A podcast lost most of its sponsors after hosts laughed at comments celebrating the assassination of conservative activist Charlie Kirk, a costly example of how political backlash now hits advertiser-funded media fast.

• The "I've Had It" podcast hosts were caught laughing at online comments mocking Kirk's death, triggering an advertiser exodus.
• Nearly 20 of 22 sponsors pulled out within days, costing the show millions in lost ad revenue.
• Big-name brands publicly cited the hosts' remarks as inconsistent with their values when dropping the partnership.
• The hosts pushed back on calls to apologize, framing the backlash as a political attack rather than a fair response, while critics say it reflects growing acceptance of political violence in online culture.

Outlook: Expect continued sponsor pressure on media figures over how they handle political violence, as brands grow quicker to cut ties to avoid backlash themselves.