Wendy's locations across Hawaii are now serving loco moco, a neutral but welcome move for local fast-food fans.

• The new menu item includes two eggs, two scoops of rice, and a hamburger patty topped with gravy.
• A smaller version with one scoop of egg and rice is also available at a lower price.
• A chili loco moco option adds chili on top for a few dollars more.
• The addition follows earlier customer requests that led Wendy's to add rice to its menu.

Outlook: Expect more local-style menu tie-ins as fast-food chains compete for market share in Hawaii.