Taiwan's EU representative office is pushing back on Beijing's political narrative using humor rather than diplomacy, framing China's "One China Principle" as nothing more than a made-up fairy tale.

• The EU and Belgium office in Brussels released its third straight year of political cartoons, this time comparing China's "One China Principle" to fictional stories like Snow White and Cinderella.
• The campaign, made with a well-known Belgian political cartoonist, turns the material into notebooks and tote bags handed out to European officials and foreign contacts.
• The key message is captured in the line "Taiwan is rather a promise and not a province of China," arguing Taiwan shares cultural roots with China but has added democracy and modernization that China lacks.
• Taiwan's representative said the strategy was to skip over the details of China's claim entirely and instead hit it head-on by linking it directly to fairy tales, calling that approach more direct and effective.
• Past years in the series took aim at China's framing of a UN resolution and, last year, highlighted undersea cable sabotage incidents that drew international attention.

Outlook: Expect Taiwan's EU office to keep using this annual satirical campaign to counter Chinese political messaging among European audiences.