The University of Hawaii is asking the public to donate to its athletic programs, a push driven by rising costs in college sports.

• The fundraiser covers all 21 UH athletic programs.
• Money goes to scholarships, name-image-likeness deals, academic help, nutrition, and health support.
• The pitch: recruiting and keeping good athletes now takes far more money than it used to.
• A Giving Week special airs locally to drive donations.

Outlook: Donations will decide how well UH competes for athletes in a college sports market increasingly shaped by direct payments.