Prenuptial agreements get pitched as a practical money move rather than a sign of distrust — good news for anyone with assets to protect, awkward for couples who see the topic as unromantic.

• The case for a prenup is simple: settle who owns what on paper before any argument can happen.
• Most couples resist the idea because it feels like planning for failure when they are in love.
• The counterargument is that writing it down costs nothing emotionally and saves a fight later.
• The awkwardness of asking is the real obstacle, not the document itself.

Outlook: Expect prenups to keep spreading as more people marry with businesses, property, and savings already in hand.