The Kia K4 is being pitched as a cheap new car that doesn't cut corners on safety, which is good news for buyers who want a low sticker price in Hawaii.

• The base K4 sedan starts in the mid-$20,000s before taxes and fees, making it Kia's most affordable model.
• Aloha Kia dealerships say they sell Kia at list price with no dealer markup, and add ceramic coating and a safety package.
• The car earned top federal crash-test marks and comes with Kia's long warranty, including 10 years on the powertrain.
• It averages about 35 miles per gallon and includes lane-keeping and driver-assist tech, which matters on Big Island's long drives.
• A hatchback version exists but isn't on island yet, though cars can be moved between the chain's locations.

Outlook: Cheap, well-equipped compact sedans like the K4 should keep drawing buyers priced out of larger new cars.