National Coffee Day is a chance to spend a little money at local Hawaii coffee shops, and one Waikiki operator is using it to push value deals.

• Hawaiian Aroma Cafe is marking the day at its Waikiki Walls location inside the Park Shore Hotel.
• The draw is cheap food in an expensive tourist area: a $15 breakfast with eggs, bacon and coffee, served every morning.
• Happy hour runs noon to 7 every day, with $5 beers and a $12 beer-and-pizza deal.
• The business has spread across several Waikiki spots, including the Beachcomber Hotel and a live-music venue at the Laylow.

Outlook: Expect more discount-driven promotions from Waikiki food and drink spots as they compete for both tourists and locals watching their spending.