King's Hawaiian is pushing further into snacks with a new cinnamon product, a positive sign for a Hawaii-founded brand that keeps gaining shelf space nationwide.

• Cinnamon Roll Bites are rolling out nationwide, sold in the bread aisle next to the brand's soft pretzel bites.
• Each bite has a cinnamon swirl baked in, aimed at holiday parties and everyday snacking.
• The launch is part of a marketing push built around small everyday "moments," a bid to move the brand beyond dinner rolls.
• The company started 75 years ago as a small family bakery in Hilo and is still family-owned and operated.

Outlook: Expect more flavors and snack formats as King's Hawaiian keeps expanding its shelf presence outside the bread category.