A group of former Trump supporters says more MAGA voters are quietly having doubts, and that insults push them back in rather than pull them out — good news for Democrats hoping to win them over, bad news for MAGA media.

• Rich Logus, who wrote for MAGA outlets and worked on both Trump campaigns, now runs Leaving MAGA, a group offering an exit path to people walking away.
• The thing that broke the spell was simple: reading news outside the MAGA bubble, which nearly everyone in the group says happened to them too.
• Calling MAGA a cult or mocking Trump voters backfires and makes people dig in; starting from shared ground works better.
• Common ground he points to: too much money in politics, the cost of living, the Epstein files, tariffs, and a new war with Iran that many Trump voters did not want.
• One member, a federal housing worker, was suspended from his job after speaking out against the administration on his own time.

Outlook: Expect more defections heading into November as broken promises on costs and war pile up, though most doubters will leave quietly rather than publicly.