Apple's new iPhones cost far more in Taiwan than in the US

Sep 09, 2026

The price gap between Apple's new phones in Taiwan and the US has widened to a record, which is bad news for Taiwanese buyers.

  • Apple launched its first folding phone, the iPhone Duo, alongside the iPhone 18 line.
  • Taiwan's prices work out to an exchange rate of 37 to 38 New Taiwan dollars per US dollar, while the real rate is about 31.5.
  • Part of the gap is real: US prices exclude sales tax, and Taiwan's include a 5% business tax.
  • Apple also locks prices for a full year, so it builds in a cushion against currency swings, plus shipping, warranty, and local costs.
  • To protect its home market share, Apple holds US price increases down and pushes the extra cost of pricier memory chips onto overseas buyers.

Outlook: The overseas markup looks set to stay, with 2026 shaping up as the widest Taiwan-US price gap yet.

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