Kioxia says memory prices have risen enough, denies SK Hynix tie-up

Sep 08, 2026

Memory chip maker Kioxia says it will hold back on further price hikes to avoid choking off AI spending, which is good news for data center buyers and a warning sign for the memory stock rally.

  • Kioxia's CEO says memory prices have already climbed high enough and has told sales staff not to charge data centers more.
  • NAND prices jumped 70% last quarter after more than doubling the quarter before, and another rise that steep looks unlikely.
  • Kioxia denies any talks with SK Hynix about joint production, pointing to antitrust problems and its existing factory partnership with Sandisk.
  • SK Hynix already holds bonds convertible into a 14% stake in Kioxia, which is why merger chatter keeps circulating.
  • Kioxia stock is up 18 times in a year and briefly made it Japan's most valuable company, but it has since slipped on worries about overbuilding, debt, and competition.

Outlook: Prices should flatten from here as Kioxia, Sandisk, and SK Hynix pour trillions into new capacity, which raises the risk of a glut later.

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