Taichung mayoral candidate Ho Hsin-chun has taken her campaign onto mobile phones, using a gamified points system to attract young voters — a low-cost new mobilisation tactic for her campaign team.

• The official LINE account "Taichung Chun Faction" has gone live, allowing residents to check her daily schedule, events and policy platform.
• Daily check-ins, reading policy proposals and inviting friends all accumulate experience points, which can be exchanged for wallpapers, an exclusive menu and physical badges.
• Vouchers for physical badges, which require 800 points, must be redeemed on site at the opening ceremony of the campaign headquarters on 12 September.
• The account is also linked to a dedicated political donations account, making it easier for supporters to make small donations.

Outlook: The campaign team has announced that it will roll out more campaign merchandise and spin-off items with a distinctive Taichung flavour, with the headquarters opening ceremony on 12 September as the next mobilisation milestone.