HTC is pushing its AI smart glasses into Western markets and expects the category to hit real growth next year — a hopeful sign for a company that has spent years shrinking.

• HTC launched an upgraded VIVE Eagle and is taking it to Europe and the US for the first time.
• Sales will start through electronics stores, then move to phone carriers, timed for the holiday shopping season.
• AI glasses now bring in more money than HTC's phone business, though XR products are still the biggest earner.
• Phones have run out of new ideas, so HTC is putting its effort into glasses — with another new AI device due this quarter and a redesigned product in early 2027.
• In Taiwan the glasses go on sale with Chunghwa Telecom and Taiwan Mobile, free with certain 5G plans.

Outlook: HTC expects the novelty phase to end and steady demand for AI glasses to build through next year.