Kendamas make a comeback with a new generation

Aug 29, 2026

An old wooden skill toy is back in style with kids across Hawaii, a small bright spot for parents and schools looking for screen-free activities.

  • Kendamas are turning up in the stands at Friday night football games, where kids practice tricks instead of watching the field.
  • Schools are seeing real demand, with about 250 orders for school-themed kendamas and tournaments being organized.
  • New phone limits at school gave the toy an opening, and kids are filling that time with tricks.
  • Parents recognize them from their own childhood, when the last kendama craze peaked in the mid-2000s.
  • Teachers and students say the toy is getting kids across different grades talking to each other in person.

Outlook: Expect more school tournaments and steady sales as the trend spreads through the new school year.

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