Kendamas make a comeback in Hawaii

Aug 30, 2026

An old wooden skill toy is popular again with Hawaii kids, a small feel-good story about screens losing ground to face-to-face play.

  • Kendamas are back in the stands at high school football games, with kids trading tricks instead of watching the field.
  • Parents and older students remember the last craze in the mid-2000s and are surprised it returned.
  • Schools are leaning in — one campus took 250 orders for school-branded kendamas and set up tournaments.
  • New limits on phones at school gave kids empty time to fill, and the toy filled it.
  • The side effect: more kids talking across grade levels instead of staring at screens.

Outlook: Expect more school tournaments and merchandise as the trend spreads while phone restrictions stay in place.

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