With Kaohsiung's year-end election entering the final stretch, the first online buzz survey of second-generation political candidates has been released — good news for those who have built up their social media presence over the long term, and a warning sign for those relying solely on their family's grassroots networks.

• KMT incumbent councillor Hsu Tsai-chen has the highest discussion rate, taking first place across all five engagement metrics.
• Huang Yun-han and Huang Wen-chih follow close behind, drawing on agenda-setting combined with emotional resonance.
• Independent Chang Chi-sheng posted the most content, while Tang Yung-yu and Su Chih-jung also topped 100 posts in the competition for visibility.
• Some large fan pages with 30,000 to 60,000 followers saw discussion rates fall below 0.6%, with comments down to single digits — more followers does not equal more influence.
• Newcomers who have just opened fan pages show numbers that look impressive, but their follower bases are too small, making the figures volatile and of limited reference value.

Outlook: With less than four months until the vote, candidates who treat their fan pages as nothing more than schedule announcements will see their reach suppressed by the algorithm, and the gap in the air war is likely to keep widening.