AI video is opening a low-cost way for ordinary people to make money, good news for freelancers and small marketers, bad news for traditional ad agencies.

• Making AI videos for companies is emerging as the easiest way to cash in on the AI boom.
• Building an AI company is too much work for most people; making AI ads is not.
• The pitch is simple: send a free sample ad to a business, and if it makes money, charge a monthly retainer of a few thousand dollars.
• Cheap AI video could also flip social media on its head, since anyone can now produce ad-quality content.

Outlook: Expect a wave of small operators selling AI-made ads to companies, and pressure on the agencies that charge far more for the same work.