A Democratic Progressive Party candidate for Taoyuan city councillor has used a family photo of herself pulling a fierce face as a campaign billboard, turning the line "Do you know who my mother is?" into a jab at the privileges of the well-connected — and the idea has quickly caught on.

• Li Po-se has put up the new billboard at the intersection of Baoqing Road and Nanping Road in Taoyuan, with the copy conceived by her son, Dennis.
• The photo is a family snapshot from years ago showing her disciplining her son; her first reaction was that she looked too fierce in it, but she later decided it looked more like the real her than a typical campaign portrait.
• "Do you know who my mother is?" echoes recent news stories about the children of the privileged throwing their weight around, while poking fun at herself — her son really was afraid of his mother when he was small.
• A second line, "and leaves the Si-wan family dissatisfied," refers to her recent scrutiny of disputes over public works and land use in Taoyuan.
• Her position is that a councillor's job is to oversee city government, and that if a councillor does not dare touch a case because the other side is well connected, there is no reason for the office to exist.

Outlook: the eye-catching billboard has already drawn public attention, and the focus from here will be on how she follows up her investigation into Taoyuan's land and construction disputes.