A local Taiwanese election race gets an unusually digital campaign, a small but telling sign of how grassroots politics is modernizing.

• Chang Yuan-ting, the DPP's candidate for mayor of Caotun in Nantou County, has set up a campaign website — rare at the township level in Taiwan.
• The web address "542upup.tw" uses Caotun's postal code, 542, with "up" standing for her promise to upgrade the town.
• The site includes a Taiwanese-language version and audio guides in Taiwanese, aimed at older residents who prefer it over Mandarin.
• She is pitching herself as a hometown daughter with ten years of experience in the legislature and government agencies, using the site to introduce herself to voters who did not know her name.

Outlook: The site will keep adding policy details and campaign stops as the local election season heats up.