Hawaii's combined Best of Hawaii Festival is midway through its run, and day one drew strong crowds — good news for local vendors and shoppers hunting discounts.

• The market runs 10 a.m. to 6 p.m., with VIP ticket holders getting in at 9 for early shopping.
• More than 250 vendors are on site, including 30 hot food stalls.
• Live contests fill the schedule — kendama, poke making, lei making, fashion shows, and music.
• Hawaii's Finest has a 15,000-square-foot pop-up with 20 new clothing collections and 25,000 items marked half off.
• A concert closes out the night, with tickets still available alongside VIP passes.

Outlook: The festival runs through the rest of the weekend, with the discounted merchandise likely to thin out as crowds build.