Taiwan's Keelung mayoral race is heating up, and the DPP candidate is leaning on nostalgia and personal warmth to build momentum.

• Tung Tzu-wei, the DPP's candidate for Keelung mayor, put on the same hot-pink campaign vest he wore in his first city council run in 2018.
• The gesture is meant as a reminder to stay grounded in the reasons he entered politics.
• Voting is now 100 days away, and support on the ground is getting more visible, with residents stopping him for photos and shouting encouragement as his car pulls away.
• The pink vest from 2018 carried the slogan "Tung Tzu-wei, only for you" — a personal-touch brand he is reviving eight years later.

Outlook: Expect the Keelung race to sharpen over the next three months as candidates push hard for name recognition ahead of the vote.