Taiwan is spending big to get people traveling at home again, and Matsu's islands are piling on their own freebies — good news for anyone planning a domestic trip this autumn.

• The transport ministry's tourism agency is putting NT$3.33 billion into a domestic travel push, with most discounts starting September 1.
• Weekday hotel stays get subsidized through the end of November, and outlying islands like Matsu get the biggest cut — up to NT$2,500 off two nights.
• A birthday voucher scheme starts September 10, handing 1,000 winners a month NT$1,200 in lodging credit that stacks with the weekday discount.
• Matsu's four townships are adding their own bait: blind-box souvenirs, fisherman hats, photo-check-in gifts, and old-soldier scavenger hunts running from September through year-end.
• Nangan is leaning on its attractions and shops, with cheaper tickets to the "blue tears" museum, distillery giveaways, and merchant discounts.

Outlook: Ferry and cultural-event discounts are still being finalized and should be announced shortly, with the whole package aimed at keeping visitors on the islands longer.