A Taiwanese farmers' association is facing a backlash after shoppers found Chinese ingredients in a product marketed on its Taiwanese rice — bad news for buyers who paid to support local farmers.

• The Chishang farmers' association's instant soup rice lists its soup block as sourced from both Taiwan and China.
• Buyers who chose the product to back Taiwanese growers say they feel misled.
• Others posted photos of similar association-branded goods filled with dried Chinese produce, calling them local brands in name only.
• The association says Chinese material is under 1% of the product, mostly seasonings and herbs that Taiwan does not grow.

Outlook: The association is standing by the labeling and will not pull the product, so pressure will likely shift to shoppers checking origin labels themselves.