Taipei luxury tower "Diamond Towers" sells five units in a month after price cuts

Aug 18, 2026

Deep discounts are finally moving high-end Taipei apartments, which is good for buyers but a sign of real pain for developers.

  • A well-known luxury tower on Taipei's Zhongxiao East Road sold five units in a month after cutting prices to about three-quarters of its old peak per-unit price.
  • Every sale this year has come in below the level that all earlier deals cleared, and none of the recent buyers took a parking space.
  • Government efforts to cool speculation are squeezing builders: tighter land loan limits, deadlines to start construction, a ban on flipping presale contracts, and much lower lending against unsold units.
  • A hoarding tax that can push rates on unsold inventory more than threefold is hitting developers still sitting on empty apartments hardest.
  • Several of the units sold were held in trust under a family company tied to a media group chairman, not by ordinary owners.

Outlook: Small token discounts no longer work, so expect more top-end Taipei projects to reprice sharply lower to relieve financial pressure.

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