YIREH debuts new designs at the Made in Hawaii Festival

Aug 18, 2026

Hawaii's biggest local-maker market is back this weekend, and demand is strong enough that the opening night already sold out — good news for local brands, tight for shoppers who wait.

  • The Made in Hawaii Festival runs four days at the Hawaii Convention Center, with evening hours Thursday and Friday and full shopping days over the weekend.
  • Thursday is sold out and Friday, a state holiday, is nearly gone; organizers have reworked the layout after long lines last year.
  • Oahu fashion brand YIREH is launching five new collections, including two collaborations and a first neoprene bag and accessory line.
  • The brand's yearly collaboration with artist Jana Lam returns, alongside family matching sets in a new paisley print and shoppers spending $200 getting a free gift.
  • Leftover stock goes online Monday morning, but the fullest selection goes to people who show up in person.

Outlook: Expect long lines and thin remaining ticket availability, with popular prints likely selling out before the online restock.

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