Taiwan launches "Taiwan Peanut" label to fend off imports
Taiwan is rolling out an official label for homegrown peanuts, good news for local farmers worried about cheap American imports.
- The government unveiled a "Taiwan Peanut" label so shoppers can spot 100% local peanuts on the package.
- Farmers are nervous about a trade deal with the U.S. that would let American peanuts in tariff-free.
- Local peanuts hold about three-quarters of the home market, and officials are pitching them on taste and a smaller carbon footprint.
- Lab testing of the peanuts' chemical makeup will separate Taiwanese nuts from those grown in the U.S., Brazil, and Argentina.
- Mixing in imported peanuts or hiding where they came from can get the label pulled.
Outlook: The label starts with simple products like shelled peanuts and peanut candy, with the testing method set to win official approval by year end and processed foods added later.