Hawaiʻi clothing brand Keha Hawaiʻi is showing new and revived designs at this year's Made in Hawaiʻi Festival — good news for local shoppers and fans of Hawaiian-made fashion.

• Founder and designer Kanoe Akaka Ruth built the brand right before the pandemic, blending clothing design with Hawaiian language, stories, and place.
• Prints, colors, and style names are used to teach ʻōlelo and moʻolelo, so each piece carries a bit of Hawaiian culture.
• Customer requests drive the designs — pockets on most styles now, plus flowier sleeves for a wider range of body types.
• A returning print, Lena Moku, is back in new colors, paired with a three-quarter sleeve blouse and a pant that converts from balloon to palazzo.
• The brand is at booth 812 in the orange section, Thursday through Sunday, with a $200 booth shopping spree being given away on Instagram.

Outlook: Expect the versatile, multi-way pieces and revived prints to be the draw at the festival, with more customer-requested tweaks landing in future releases.