Russia is rolling out a state-run digital ruble, and ordinary Russians are not buying in — a sign of forced adoption rather than real demand.

• Russia's central bank launched a digital ruble, a government-controlled form of money that runs on a simple database.
• Unlike Bitcoin, there is no mining and no independent network — the Bank of Russia issues and tracks every unit.
• Most Russians see no reason for a third kind of money alongside cash and their bank accounts.
• Only about one in ten would take their full paycheck in digital rubles.
• Europe already blocked its companies from using digital rubles back in May.

Outlook: To force uptake, Russia plans to push the currency through the banks — so expect adoption to be pressured from the top down rather than chosen by the public.