X is ending its revenue-sharing payouts to creators, replacing them with a program that pays only for original content seen by paying subscribers.

• X will retire its current creator payout program in early September and switch to an "original content" rewards system.
• Payouts will now come only from impressions by paying premium users, not from raw view counts.
• Copied posts, quote-tweet spam, and reposted news with no new angle will no longer earn money.
• The goal is to stop paying people who flood feeds with the same recycled headlines, which was making the platform less useful.
• Test data showed that removing the top paid accounts actually made people spend more time on X.

Outlook: Better content quality could help X sell more ads, offsetting a recent drop in ad revenue that premium subscriptions haven't covered.