A clip of a heated debate between a wealthy entrepreneur and a low-income worker is being used to argue that Republicans are losing on affordability, a warning sign for the party.

• A viral exchange pits a rich business owner against a worker who says she can't live on low wages and rejects the idea that hard work alone lifts people out of poverty.
• The takeaway is that millions of people now blame the system, not themselves, and feel Republicans don't care about them.
• The book Regime Change is cited as showing affordability is the issue Republicans are getting arrogant about and losing on.
• A proposed fix: no federal income tax for anyone under 30, to help young people buy homes and start families.

Outlook: Expect affordability and cost-of-living anger to become a bigger political fight, with pressure on Republicans to change their messaging.