A media-and-politics story: JD Vance is being attacked as anti-Israel for talking about a real pro-Israel influence operation, but the operation itself is failing.

• On Joe Rogan's show, JD Vance said Israel uses paid influencers in America to shape opinion, and pro-Israel figures like Mark Levin called him anti-semitic for it.
• A Wall Street Journal piece backs up the claim: Israel is spending tens of millions on US influence work, hiring firms, marketing pros, and even AI-driven mass texts.
• One drafted plan aimed pro-Israel messages at churchgoers and Christian college students; other efforts try to nudge AI chatbots like Claude and ChatGPT to say nicer things about Israel.
• It is not working — around 60% of Americans now view Israel unfavorably, a record low, driven by Gaza rather than by any messaging gap.
• Vance appears to be distancing himself from the very pro-Israel Trump White House, likely eyeing a 2028 run as younger voters and Democrats turn against Israel.

Outlook: The influence spending will likely keep growing, but US opinion on Israel is set to stay low as long as the war in Gaza continues.