How your car tracks you and sells the data

Sep 05, 2026

Modern cars quietly collect and share location and identity data, which is bad news for anyone who assumed driving was private.

  • Newer cars are packed with connected computers — even tire pressure sensors send data out.
  • Sensors placed on highways and in subways pick up the Bluetooth and Wi-Fi signals from cars, phones, and headphones.
  • Those signals form a unique "fingerprint," so trackers can tell who is in a car, not just who owns it.
  • Some carmakers were caught selling customer location data to insurance companies.
  • At least one data broker tracks immigration status alongside the rest.

Outlook: Expect more lawsuits and pressure on carmakers over data selling, but little change in how much cars collect.

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